“I launched Pelotan to solve my own problems: getting sunburn when training or racing, hating the sunscreen I had to wear to do sport and not connecting with any of the mass-market brands that didn’t serve my interests as an athlete. Since we launched we’ve worked with and protected world class athletes around the world, from Tour de France Winners, IRONMAN Legends, numerous Olympic Champions and Western States Winners, but our mission is to protect every athlete from the sun, irrespective of what your sport and level.”